Website Maintenance & SEO Improvements for Anthyesti

Anthyesti.com is an Indian funeral service provider that offers end-to-end cremation and funeral management services. They aim to provide dignified farewell arrangements in a sensitive and timely manner.

We started working with Anthyesti about ten months ago. Initially, the client needed help maintaining their website. Over time, we also identified and helped resolve several technical SEO issues that were affecting the site’s performance in search engines.

The Challenge

When we onboarded Anthyesti, the website was found to be heavily infected with malware, which was not only compromising security but also causing a sharp decline in search rankings and user trust. This critical issue needed immediate attention to restore the site’s credibility and performance.
Beyond the malware problem, several underlying technical challenges were contributing to the website’s overall downfall:

• Outdated Plugins & WordPress Version – leaving the site vulnerable to attacks and compatibility issues.
• Broken Internal Links & Missing Images – disrupting user experience and diluting SEO value.
• Slow Page Speed – poor loading times on both desktop and mobile, leading to high bounce rates.
• Crawl & Indexing Errors – pages were not being indexed properly, limiting organic visibility.
• Misconfigured Sitemap & Robots.txt – preventing search engines from crawling the site efficiently.

The Solution

To address these challenges, we implemented a comprehensive website maintenance and SEO improvement plan that focused on both security restoration and long-term performance optimization.

Malware Removal & Security Hardening

• Conducted a complete malware scan and cleanup.
• Strengthened site security with firewalls, regular backups, and updated SSL certificates.
• Implemented proactive monitoring to prevent future attacks.

1. Core Website Updates
   • Upgraded WordPress and all plugins to their latest stable versions.
   • Replaced deprecated plugins with lightweight, secure alternatives.
2. Technical Fixes
   • Resolved all broken internal links and restored missing images.
   • Fixed sitemap and robots.txt configurations to allow proper crawling.
   • Addressed crawl and indexing errors in Google Search Console.
3. Performance Optimization
   • Improved page loading speed through caching, image compression, and code minification.
   • Optimized server response times to enhance user experience on both desktop and mobile.

Page Layout Design

We also supported the client by designing and updating specific page layouts based on their requirements — ensuring content was better organized and user-friendly. These layout updates improved the website’s visual appeal and made key service pages more engaging.

SEO Fixes

1. Full technical SEO audit.
2. Fixed broken image links.
3. Cleaned up the sitemap and properly configured robots.txt.
4. Submitted updated sitemap to Google Search Console.
5. Optimized on-page elements like meta tags, headings, and alt text.
6. Improved page speed using caching and image compression tools.

We did not recommend any major redesign or theme change, as the existing setup was functional and met the client’s needs. Our goal was to improve what was already in place.

The Process

1. We divided the work into monthly sprints. Each month, we focused on:
2. Checking and applying WordPress/plugin updates.
3. Monitoring broken links or image issues using SEMrush and Screaming Frog.
4. Reviewing Google Search Console for errors.
5. Submitting updated sitemaps and checking indexing status.
6. Fixing technical issues and reporting them to the client.
7. Designing new page layouts when needed—such as service detail pages or blog templates.

We kept communication simple—shared monthly updates through reports and addressed specific issues with screenshots and notes for transparency

The Results

After 6 months of regular maintenance and SEO improvements, we saw positive changes:

Metric	Before	After
Malware Infections	Multiple (site compromised)	0 (site secured)
Broken Links	2500+	10 or less
Broken Images	1500+	0
Page Load Speed (Mobile)	~5 sec	1.4 sec
Search Console Errors	100+	10 or less
Indexed Pages	2241	4896
Sitemap Issues	Presented	Fixed & Verified

Conclusion & Takeaways

The project with Anthyesti shows that consistent website maintenance combined with technical SEO can prevent long-term damage and help improve visibility over time.

Keys:

• Regular audits can catch issues before they affect search rankings.
• Updating plugins, fixing layouts, and repairing links/images improves both SEO and UX.
• Even basic SEO fixes can bring noticeable results without big redesigns.

Need Help Maintaining Your Website or Solving SEO Issues?

We offer simple, effective website support and SEO services tailored for service-based businesses.
Contact us at IndiaDigitalAgency for a free consultation.