About the Client
Salma, founder of OHM Illuminated, is a dedicated yoga and wellness teacher who helps individuals connect with their inner selves through yoga, mindfulness, and somatic practices. When Salma approached us, her website “ohmilluminated.com” had just been created and had no online visibility.
She wanted to establish her digital foundation, share her teachings through valuable content, and start attracting organic visitors. Our goal was to take her brand from zero setup to measurable SEO growth. Let me tell you through this case study how we achieved our goal.
Phase 1: WordPress Setup & Technical Foundation
We started by setting up and managing the entire WordPress backend to make the website technically strong and search-engine-ready.
Key implementations included:
Installing and configuring essential WordPress plugins (for SEO, caching, forms, analytics, and security).
Connecting Google Search Console and Google Analytics for performance tracking and insights.
Ensuring smooth navigation, responsive design, and a minimal layout that reflected OHM’s calm and mindful energy.
This built a solid technical base for SEO and performance optimization.
Phase 2: Keyword & Title Research
Once the foundation was set, we performed detailed keyword and title research for her website pages and blogs.
Our focus was on identifying high-relevance, low-competition keywords around:
Yoga, somatic therapy, psychosomatic healing, and trauma recovery.
The research helped us develop targeted pillar content and blogs to strengthen topical authority.
Phase 3: Content Strategy & Creation
We helped Salma build her content strategy from scratch, writing and optimizing blogs that aligned with her expertise and audience needs.
Pillar Page: Created comprehensive content for Somatic & Psychosomatic Therapy to establish topical depth and published the blogs with on-page SEO.
Each blog was optimized for readability, keyword density, and internal linking to improve ranking potential and engagement.
This phase played a crucial role in shaping the SEO case study success of OHM Illuminated.
Phase 4: On-Page SEO Optimization
- We executed full on-page SEO optimization for all content, covering:
- Meta titles, descriptions, and keyword integration
- Header hierarchy and alt text optimization
- Internal linking between the pillar and supporting pages
- Schema markup for better SERP visibility
These steps ensured every page on Salma’s website was optimized both technically and contextually.
Phase 5: Engagement Features – CTA & Newsletter
To increase engagement and conversions, we added:
- A Google Form-based CTA to collect responses and encourage reader interaction.
- A newsletter draft designed to share new blog updates and insights with her audience.
These additions helped Salma start building an email list and maintain consistent engagement.
Phase 6: Performance Tracking & Results
After two months of consistent SEO and content execution, we saw clear signs of organic improvement:
Impressions grew steadily from zero to measurable visibility in Google Search Console.
Pages began ranking for niche-specific keywords like “psychosomatic therapy” and “trauma healing.”
User engagement increased through form submissions and longer on-page time.
Conclusion
Within a short span, we transformed Salma’s website, “OHM Illuminated,” from a static page into a fully optimized digital platform.
Our approach combined technical SEO, targeted content strategy, and engagement-driven design, which gave her brand a strong digital foundation to grow.
Today, OHM Illuminated stands as a well-structured, search-optimized website that continues to gain visibility and attract a mindful audience aligned with Salma’s mission.
If you also want to grow your website like Salma, improving visibility, rankings, and leads within just a few months, we can help you.
Let us handle your SEO, technical SEO, content writing, marketing, designing, and lead generation so you can focus on your business.
Contact us today, and let’s start transforming your website into a growth engine.