From Zero to Success: How We Scaled Yoga Site with SEO

October 13, 2025

Client Overview:

Dav Jones is a certified yoga teacher from the UK with 20+ years of experience. He used to lead retreats in Rishikesh, India, but now offers online yoga classes through a membership model to reach a global audience. When we first connected, his website “davjonesyoga.com” had zero visibility on Google, no blog content, no marketing strategy, and very minimal branding.

Client Goal:

To build an online presence, attract yoga students organically, and generate leads for private and group classes.

Quick Preview of Achievements:

Grown from 0 to 5K+ monthly organic visitors

Increased Domain Authority from 5 to 18

Ranked 20+ yoga-related keywords on Google’s Page 1

Gained 10+ long-term yoga clients through the website

Built over 100+ contextual backlinks

Published 55+ SEO-optimized blogs

Acquired 6 students from the Instagram lead generation strategy 

The Challenge

When we started, davjonesyoga was just a static website with 3–4 basic pages and no SEO setup. The challenges we faced:

  • No content or blog strategy
  • No visibility on Google Search or Maps
  • No keyword rankings
  • No Google Business Profile
  • Weak internal linking and poor user experience
  • No lead generation funnel or contact optimization

As someone shifting from in-person retreats to online teaching, he needed a comprehensive digital launch — including web design, content development, audience growth, and lead generation.

Timeline & Scope:

The project began in January 2024 and is ongoing. The initial focus was on foundational SEO, and it gradually shifted towards scaling traffic and conversions.

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The Solution

We took a phased approach to build Dav’s digital presence from the ground up:

Website Design

We started with designing and developing his website. Our team created a clean, user-friendly, and responsive site that reflects his yoga philosophy and is optimized for search engines.

SEO Foundations:

Keyword research for yoga-specific niches like "Yoga for Beginners," "Online Yoga Classes," and "Private Yoga."

Technical SEO setup—fixed metadata, sitemap.xml, robots.txt, structured data, and page speed issues.

Content Writing:

Created a content calendar focused on high-intent yoga topics.

Wrote 55+ SEO-optimized blog posts.

Focused on E-A-T (Expertise, Authoritativeness, Trustworthiness) in blog content.

Backlinking & Outreach:

Built 100+ backlinks through guest posting, yoga forums, and contextual mentions.

Social & Content Marketing:

Created and scheduled content for Instagram, Facebook, Reddit, Quora, Pinterest, and other platforms with blog links, yoga tips, and client testimonials.

Recently, we targeted an Instagram lead generation strategy. We identified yoga-interested users who were facing challenges in their practice, we helped guide them through DMs, and through this, we gained 6 new students through Instagram.

The Process

Phase 1: Website Design & Development (Month 1-2)

Built the site structure and branding foundation.

Phase 2: Discovery & Setup (Month 3–4)

  • SEO audit and keyword planning
  • Installed Google Analytics, Search Console
  • Fixed technical errors

Phase 3: Content Creation & Optimization (Month 5–7)

  • Started weekly blog posts
  • Optimized service pages with CTAs
  • Created internal linking structure

Phase 4: Backlink Building (Month 8–9)

  • Outreach to yoga and wellness bloggers
  • Got listed on relevant yoga directories

Phase 5: Performance Monitoring & Scaling (Month 10–12)

  • Monitored keyword growth in Google Search Console
  • Updated old content and blog titles
  • Focused on conversion rate optimization on contact forms

Client Feedback

Dav, Founder of DavJonesYoga

Conclusion:

We transformed davjonesyoga.com from a basic site into a traffic-generating, lead-converting yoga brand. With SEO, consistent content, and strategic outreach, Dav is now organically attracting clients without paid ads.

Keys:

Starting from zero is possible with the right SEO strategy

Consistency in content and backlinking brings results

Building authority takes time but delivers long-term value

Call to Action

Want to grow your website from 0 to 3K+ monthly traffic like Dav?

Let us help you with SEO, content writing, marketing, and lead generation.

Contact us today to get started.